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Put a Smile On Your Face
Turn that frown upside down! Campaigns are putting a cheerful face forward with positive messages about the economy. In this day and age, who needs to be dragged further down? As the New York Times...
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Levi’s Tells An Odd, Out-of-place Story, But a Story Nonetheless
While it may not be revolutionary, Levi’s “Go Forth” campaign has taken up a storytelling-as-advertising approach that is, while perhaps not conceived and executed as well as it could be, a cut above...
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Enter the Storytelling Matrix — No Red Pill Required
BREAKING NEWS: Storytelling is the most engaging way for a brand to interact with consumers. OK, that’s hardly a new point of view, although you’d be excused for thinking so as it’s recently gained new...
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Crowdsourced! Eight Ways to Involve Your Most Important Allies
Brand-hatched crowdsourcing is nothing new. But constructive crowdsourcing with usable output? Crowdsourcing that evokes a palpable sense of togetherness? That’s new. Steps being taken by nimble...
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5 Rules for Brands to Avoid Being “Pruned” From Social Profiles
Breaking news: Young people care about their reputation and appearance! Well, maybe that’s not such a hot scoop, but when you add the words online and social media, the ears of brand managers...
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